Attract + Convert Customers with VM | For Apparel Brands
Level 2 builds on your learnings from Level 1, and teaches you how to create and execute a VM strategy for your clients.
If you have completed Level 1 and want to further your skills.
If you want to become a Freelance VM.
If you want to work with clients in developing VM strategies.
If you want the confidence to lead a VM team.
Dive deeper and learn how to plan and execute VM across every space in store.
ELEVATE + OWN THE RETAIL SPACE LEVEL 2 INTRODUCTION
INTRODUCTION
VM CALENDAR + FUTURE TRENDS
LESSON 1 QUIZ: VM CALENDAR + FUTURE TRENDS
BRAND STORYTELLING
LESSON 2 QUIZ: BRAND STORYTELLING
INTRODUCTION
TYPES OF FLOOR PLANS
LESSON 1 QUIZ: TYPES OF FLOOR PLANS
FASHION FLOOR PLAN
HOT SPOTS
LESSON 3 QUIZ: HOT SPOTS
DEAD SPOTS
LESSON 4 QUIZ: DEAD SPOTS
INTRODUCTION
WINDOWS + ENTRANCE EXAMPLES
LESSON 1 QUIZ: WINDOWS + ENTRANCE
WINDOWS: SELECTING A THEME
WINDOW STANDARDS DO'S + DONT'S + EXAMPLES
LESSON 2-3 QUIZ: WINDOWS
HOW TO DRESS WINDOWS: STEP BY STEP GUIDE
LESSON 4 QUIZ: HOW TO DRESS WINDOWS
ENTRANCE STANDARDS DO'S + DONT'S + EXAMPLES
LESSON 5 QUIZ: ENTRANCE STANDARDS
INTRODUCTION
WALL LAYOUT EXAMPLES + DO'S + DONT'S
LESSON 1 QUIZ: WALL LAYOUTS
WALL LAYOUTS: STEP-BY-STEP GUIDE
LESSON 2 QUIZ: WALL LAYOUT STEP-BY-STEP
INTRODUCTION
RACKS
LESSON 1 QUIZ: RACKS
TABLES
LESSON 2 QUIZ: TABLES
GONDOLAS
LESSON 3 QUIZ: GONDOLAS