Attract + Convert Customers with VM
Take the guess work out of Visual Merchandising. Learn strategies that will yield results at the register. Newly updated content!
Introduction to Attract + Convert Customers with VM
Introduction
Law of Attraction
Leadership
Teamwork
Values + Purpose
Your Customer
Quiz: Leadership + Branding
Introduction
What is Visual Merchandising?
Why should brands care about VM?
Psychology of Shopping
Retailer Case Studies
Quiz: Introduction to Visual Merchandising
Introduction
First Impressions
Lasting Impressions
Quiz: Impressions + Impact
Introduction
VM Strategy Planning
VM Calendar
Future Trends
Brand Storytelling
Cross Merchandising
Product Grouping
Colour Blocking
Design Theory
Quiz: VM Strategy + Concepts
Introduction
Floor Plans
Quiz: Floor Planning